Located outside the east gate of Wuliangye Modern Ecological Brewing Industrial Park, this avenue silently tells the striving history of a national brand having a hundred years of legends with the figure sculptures as well as trophies and medals of international gold awards on both sides. Even though it only demonstrates part of hundreds of trophies and medals that Wuliangye has won, it declares the historical inevitability that Wuliangye becomes the magnate in the liquor-making industry in China. Figure sculptures express Wuliangye people’s respect for predecessors who have made great contributions, as well as skills, knowledge, culture and people’s livelihood.
STATUE OF DENG ZIJUN
Deng Zijun, known as the inheritor of “Chen’s secret recipe”, is the founder of Wuliangye’s modern mass production.
In 1915, Wuliangye won the Gold Award at the Panama-Pacific International Exposition (PPIE) for the first time when Deng Zijun brought Wuliangye liquor to this grand event. In 1932, he officially applied to register the first generation of Wuliangye trademark. In 1950, he gave “Chen’s secret recipe” and worked as technical adviser to take charge of promoting Wuliangye’s liquor-making technique.
“Chen’s secret recipe” enable Wuliangye to take the first step from workshop- d production to modern mass production, this laying the foundation for today’s glory of this group.
STATUE OF FAN YUPING
Fan Yuping, a famous blending master in the liquor-making industry in China, is dubbed as the “Expert on Blending” and “Miraculous Magician” in the liquor-making industry in China.
In 1972, he first created the liquor blending technology through studying the principle and characteristics of liquors that mutually reinforce and neutralize each other. As the chief blender in Wuliangye, he played and important role in early blending technology training and promotion activities. In the 1980s, Wuliangye first introduced computer technology to liquor blending and successfully developed the computer- d blending expert system, which won the Major Scientific and Technological Achievement Prize and the Prize for Scientific and Technological Achievement issued by the Ministry of Commerce, PRC. Artificial and computerized blending technologies first created by Wuliangye, called “Two Unparalleled Blending Technologies” in the liquor-making history of China, have become an epoch-making milestone of scientific and technological progress in the liquor-making industry in China.